DIALED[IN] Muscle Cream FOUNDERS
We are Kirk and Jenny Whiteman, the Founders of DIALED[IN] Muscle Cream. With over 50 years of combined teaching experience in movement and athletic training, we're focused on enhancing athlete's performance and recovery. Our journey, shaped by sore muscles and countless injuries in pursuit of excellence, inspired us to create DIALED[IN]—to help others feel their best, both in sports and in everyday life.
the world champion
Kirk, a multiple-time national and world champion track sprint cyclist, understands the challenges athletes face. Despite his historic 1997 victory as the first African-American Masters Sprint World Champion since Major Marshall Taylor, Kirk battled severe leg cramps. Frustrated with existing solutions, he developed DIALED[IN] Muscle Cream to optimize performance and recovery - and hasn't had a cramp in 4 years!
movement as a way of life
As owners of a cycling and Pilates studio, our supportive clients kindly volunteered as guinea pigs to test the many evolutions of the cream - until we got it dialed in. With their stamp of approval and having observed their remarkable training and race results, we were inspired to share DIALED[IN] with athletes outside of our doors!
our mission
Our mission is to support the everyday and elite athlete by building a brand centered on community, equity, and development. We believe that everyone deserves to be dialed in! We aim to create a supportive environment where athletes of all levels can thrive, achieve their goals, and inspire others through their journey.